Résumé
Experience
Jun. 2024 - Current
MARKETING SPECIALIST
Fast Lane North America
Raleigh, NC, USA
I provide support and review for social media strategy development and content creation for LinkedIn, Instagram, and Facebook. I also design visuals for campaigns and create internal and external marketing materials, such as presentations, one-pagers, collaterals and brochures. I develop email marketing layouts using ActiveCampaign and a proprietary HTML-based platform, in addition to managing webinars through the GoToWebinar platform. I edit short videos with CapCut for marketing and communication purposes. I review texts as part of the content production workflow and coordinate with the web development team on the effective planning and execution of landing pages and other projects. I facilitate communication between the North American and Latin American marketing teams to align strategies and ensure collaboration across regions, working directly with the US marketing team.
Jul. 2022 - Feb. 2024
MKTG ANALYST PL.
Kim
Company location
I managed relationships with agencies, press offices, and offline media providers, while developing marketing strategies and initiatives for internal and external audiences. I oversaw the management of tasks, deadlines, and the execution of marketing agency initiatives, in addition to keeping the department's financial control spreadsheets up to date. I created and scheduled push notifications, optimized in-app text with a focus on UX writing, reviewed social media plans, and produced monthly performance reports. I supported the planning and execution of external events and worked on internal communications in partnership with the People & Management team.
I analyzed and interpreted marketing data using Power BI and Google Analytics to inform strategic decisions.
Feb. 2020 - Jul. 2022
MKTG ANALYST PL.
Keevo Software
Belo Horizonte, MG, BR
I planned and managed company publications and audience engagement on Instagram, Facebook, and LinkedIn. I coordinated the organization, and distribution of requests within the marketing team, in addition to developing and executing initiatives in conjunction with other departments. I managed email marketing campaigns and automated workflows through the RD Station platform. I represented the Marketing team on the Internal Communications and Employer Brand Committees, planning and executing online and offline initiatives to promote employee engagement.
I wrote and reviewed content for campaigns, blogs, websites, and other institutional materials. I supported the creation of landing pages, developed research and communications for internal and external audiences, and contributed to the planning and execution of events.
Education
2020-2021
CENTRO UNIVERSITÁRIO UNA
Postgraduate degree in Digital Communication and Social Media
Belo Horizonte, MG, BR
2012-2016
CENTRO UNIVERSITÁRIO NEWTON PAIVA
Bachelor's Degree in Social Communication - Public Relations
Belo Horizonte, MG, BR
Professional skills
Communication
Adaptability
Organization & Time Management
Proactivity
Attention to detail
Marketing campaign planning and execution
Social media strategy, planning and management
Internal and external communication
Development of email marketing campaigns
Design for social media (Canva)
Basic video editing for social media (CapCut)
Languages
Portuguese (native)
English (advanced)
Spanish (basic)